Located in Nagahama City, Shiga Prefecture, Kurokabe Square is a popular shopping district welcoming over two million tourists every year. Seeking to increase sales and strengthen the connection between visitor behavior and store performance, Kurokabe Co., Ltd. introduced OMNICITY’s People Flow Analysis Service.
Before adopting the system, promotions were largely based on experience and instinct. While POS data was available, there was no way to visualize how many people entered each store, how they moved through the area, or how specific events affected purchasing activity. Manual counting proved too time-consuming to sustain.
With OMNICITY, Kurokabe gained access to automated, real-time visitor analytics. This enabled the team to identify clear correlations between visitor flow, conversion rates, and promotional impact. The data also revealed surprising trends—for example, instances where large crowds didn’t necessarily translate to higher sales—allowing for more strategic decision-making and performance tracking.
Data-driven insights.
Measurable results.
Insight-Driven Design Increased Store Visits by 8%
OMNICITY data showed that one shop, the Orgel-kan (Music Box Museum), had lower foot traffic compared to neighboring stores. To attract more visitors, Kurokabe constructed a glass arcade using its signature Kurokabe Glass, naturally guiding pedestrians toward the entrance. The result was an 8% increase in store visits and a significant improvement in overall sales.
Inventory Optimization Enhanced Purchasing Rates
Further analysis revealed that popular products were frequently out of stock due to cautious post-pandemic purchasing habits. By using OMNICITY data to fine-tune inventory levels based on actual demand, Kurokabe reduced missed sales opportunities and achieved stronger revenue growth.
Relocating Stores Based on Foot Traffic Boosted Profitability
Visitor flow mapping highlighted a high-traffic intersection near the Kurokabe Glass Pavilion. Acting on this insight, Kurokabe relocated stores carrying high-margin products to this area. The move immediately improved store visibility and profitability.
Data-Driven Operations for Sustainable Growth
Encouraged by the measurable results, Kurokabe established a dedicated data analysis team to oversee store layout, product assortment, and marketing initiatives using OMNICITY insights. This shift from intuition to analytics streamlined operations and opened new opportunities for continuous improvement.
